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Research papers

How to double your audience

In Canada a combination of factors both stimulate and impede audience research. The complex Canadian broadcasting system and the competition among research suppliers create a situation in which innovative research solutions are frequently proposed...

Catalogue: ESORMAR/ARF Worldwide Electronic And Broadcast Audience Research 1994
Author: Barry Kiefl
May 1, 1994
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Citation

Kiefl, B. (1994a, May 01). How to double your audience. ANA - ESOMAR. Retrieved May 16, 2024, from


https://ana.esomar.org/documents/how-to-double-your-audience


Research papers

Peoplemeters

The intent of this paper is to merely provide the perspective of one individual in the advertising industry. One rationale regarding the benefits derived from peoplemeters and the highlighting of a critical dimension of information that has been...

Catalogue: ESORMAR/ARF Worldwide Electronic And Broadcast Audience Research 1994
Author: Joseph C. Philport
May 1, 1994
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Citation

Philport, J. C. (1994a, May 01). Peoplemeters. ANA - ESOMAR. Retrieved May 16, 2024, from


https://ana.esomar.org/documents/peoplemeters


Research papers

Towards harmonization of TV audience measurement

This paper sets out to summarise and to invite comment and criticism of the recently published 2nd edition of the EBU guidelines "Towards Harmonization of Television Audience Measurement Systems". It has been a collaborative venture involving...

Catalogue: ESORMAR/ARF Worldwide Electronic And Broadcast Audience Research 1994
Authors: Toby Syfret, Peter Menneer
May 1, 1994
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Citation

Syfret and Menneer (1994a, May 01). Towards harmonization of TV audience measurement. ANA - ESOMAR. Retrieved May 16, 2024, from


https://ana.esomar.org/documents/towards-harmonization-of-tv-audience-measurement


Research papers

A model for forecasting the audience of television programs

Our main objective has been to build a model which takes into account both the schedule of the different channels and the competition between them, forecasts reasonably well and with less error than extrapolation, is easy to use, can be used on...

Catalogue: ESORMAR/ARF Worldwide Electronic And Broadcast Audience Research 1994
Authors: Philippe Cattin, Remi Festa, Alain Le Diberder
May 1, 1994
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Citation

Cattin, Festa and Le Diberder (1994a, May 01). A model for forecasting the audience of television programs. ANA - ESOMAR. Retrieved May 16, 2024, from


https://ana.esomar.org/documents/a-model-for-forecasting-the-audience-of-television-programs


Research papers

Measuring a difficult group

In any measurement system, there may be some groups that are more difficult to measure, or are perceived as more difficult to measure than others. In August of 1992, Nielsen started a program to address concerns about the accuracy of measurement of...

Catalogue: ESORMAR/ARF Worldwide Electronic And Broadcast Audience Research 1994
Author: Rachel Mueller-Lust
Company: Nielsen
May 1, 1994
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Citation

Mueller-Lust, R. (1994a, May 01). Measuring a difficult group. ANA - ESOMAR. Retrieved May 16, 2024, from


https://ana.esomar.org/documents/measuring-a-difficult-group


Research papers

The television audience examined

People use television in different ways and for different reasons. The variable use of television makes audience measurement challenging. The principles of measurement dictate that subjects which have a particular property should be included in a...

Catalogue: ESORMAR/ARF Worldwide Electronic And Broadcast Audience Research 1994
Author: Maura Clancey
May 1, 1994
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Citation

Clancey, M. (1994a, May 01). The television audience examined. ANA - ESOMAR. Retrieved May 16, 2024, from


https://ana.esomar.org/documents/the-television-audience-examined


Research papers

TV audience measurement

The paper discusses the needs of the advertisers from media research in the dramatically changed TV environment many expect to happen already in the next few years. The key change of the TV medium will be fragmentation caused by a multi-channel...

Catalogue: ESORMAR/ARF Worldwide Electronic And Broadcast Audience Research 1994
Author: Thomas Neumann
May 1, 1994
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Citation

Neumann, T. (1994a, May 01). TV audience measurement. ANA - ESOMAR. Retrieved May 16, 2024, from


https://ana.esomar.org/documents/tv-audience-measurement


Research papers

Phasing in a new rating methodology

In February 1992 Nielsen Media Research announced a change in the existing People Meter methodology: specialists (called People Meter Representatives, or PMRs) were to be added to the field force to provide intensified training in the use of the...

Catalogue: ESORMAR/ARF Worldwide Electronic And Broadcast Audience Research 1994
Author: Barry Cook
Company: Nielsen
May 1, 1994
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Citation

Cook, B. (1994a, May 01). Phasing in a new rating methodology. ANA - ESOMAR. Retrieved May 16, 2024, from


https://ana.esomar.org/documents/phasing-in-a-new-rating-methodology


Research papers

Programme environment and radio audience dynamics

For many years, television has had instruments of audiometric measurement at its disposal. These measurements are instantaneous, precise and specific (programme by programme). Fixed panels (same people interviewed on an eight week basis) are able to...

Catalogue: ESORMAR/ARF Worldwide Electronic And Broadcast Audience Research 1994
Author: Abbas Bendali
May 1, 1994
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Citation

Bendali, A. (1994a, May 01). Programme environment and radio audience dynamics. ANA - ESOMAR. Retrieved May 16, 2024, from


https://ana.esomar.org/documents/programme-environment-and-radio-audience-dynamics